Why there is a need that viral marketing tools need to mix with other tradition media.

Here is one of the examples that integrating viral marketing tools with tradition media like TV and magazine promote their event,
When Polymuso want to promote their event : ‘POLYMUSO annual performance’, they used many viral marketing tools like a group in facebook, xanga and a promotion video which post on youtube. In fact, it is very success to target the teenagers, who love band sound. As we know teenagers like using those social media to share their information. However, if they want to attract some one who never join this event before, it is hard to achieve this objective. Most of the group members only invite their friends, who also interested in band music, it is hard to extend and promote this activity to more people in Hong Kong. Therefore, it also has an advertisement on ‘mike’ magazine and people can watch the show on TVB Music channel. By using this kind of media, they can let more people to aware this event and indie band in HK. Finally, they sold out all the tickets before the show.

Polymuso xanga
http://polymuso.xanga.com/

Polymuso Facebook
http://www.facebook.com/polymuso

A viral marketing sample in hk

As we know, there are more and more poeple use viral marketing to promote their product and brands, here i would to share one viral marketing sample in hk. G.O.D (Goods of desire) The famous furniture shop in hk, when they promote their new fashion collection: Delay No More, they did not use any tradition media to promote their products , but use the social media youtube to promote their product.

Viral Marketing Example: Cadbury Dairy Milk-brand chocolate

This example is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The campaign itself, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence.

The result was very success, it was well-received by the British public. The commercial was uploaded to video sharing website YouTube shortly after it first aired, and was viewed over 500, 000 times in the first week. As of November 2007, it has been viewed over six million times across a large number of video sharing webhosts.70 Facebook groups appreciating the ad have been set up, with one, named "We love the Cadbury's drumming gorilla", boasting 200 members.

This advertistment imporved their reputation, according to the polling company YouGov reported that public perception of the brand had noticeably improved in the period following the launch, reversing the decline experienced in the first half of 2007.


The orginal video of the advertisment


The video that made by other 3rd party

Wellcome all

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